François Couverture Zinguerie
Project Type
Website + SEO + AI Automation
Industry
Roofing / Construction
Deliverables
Website, SEO, Google Business, AI Automation
Introduction
A roofer and zinc specialist in Perpignan, François had zero online visibility. I redesigned his site, took over his SEO and Google profile, and automated all his social media using AI.
François Couverture Zinguerie, a Qualibat-certified roofer, had the same problem as many tradesmen: excellent craftsmanship but zero online visibility. No website, or an outdated one, an incomplete Google listing and zero social media presence. Meanwhile, better-ranked competitors were capturing all the quote requests. In an industry where the first reflex is to search 'roofer Perpignan' on Google, being invisible online means losing jobs every day.
The problem went beyond simple visibility. François spent his days on rooftops and had neither the time, the skills, nor the desire to write blog posts, post on Instagram or manage Google reviews. He needed a solution that works without asking him to become a community manager on top of being a roofer.
My approach
My approach was to build a complete digital ecosystem rather than isolated actions. The WordPress site is the foundation, completely redesigned around a targeted local SEO strategy: roofer Perpignan, zinc specialist Pyrenees-Orientales, roof repair 66. Each service page is optimized with comprehensive schema.org markup. The Google My Business profile is fed by the same job site photos. And the real game-changer: an AI workflow where François fills out a simple form (photos, city, work category) and the AI automatically generates a 1,500-word WordPress article, then adapts the content for LinkedIn, Instagram and Facebook, each platform with its own tone and format.
Everything works in synergy: a job photographed in the morning becomes a WordPress article, a LinkedIn post, an Instagram carousel and a Facebook publication before the end of the day, without François spending more than five minutes. Proactive Google listing management (regular posts, review management, attribute optimization) turned the listing into the primary acquisition channel.
The impact
François no longer does any prospecting. Clients come to him. His phone rings every day thanks to his Google listing dominating the local pack for Perpignan and surrounding areas. The AI articles positioned his site on over 200 long-tail queries, very specific searches like 'zinc roof leak repair Canet-en-Roussillon' that convert directly into quote requests. On social media, the consistency of posts has built a credibility that his competitors, absent from digital, can't match. Inbound calls via Google increased by 340%.
Before, I had zero online visibility. Now my phone rings every day thanks to Google and I publish professional content across all my social media without spending a minute on it. Opsidius understood my trade and automated everything.
François Piquet
Owner, François Couverture Zinguerie
SD Metal
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